Traffic jams can be somewhat beneficial to your business. For most workers, commuting is a part of their daily routine. A lot could be experiencing traffic congestion on their way to work and vice versa and commuters would have the time to look outside of their vehicles, passersby can have an ample time to look around while walking, and drivers would possibly have off-road glances from time to time. This is one of the reasons why outdoor advertising is still ongoing and growing. Types of outdoor advertising are billboard advertising, point-of-sale displays, transit advertising and wraps, guerilla marketing and of course, road side sign rentals.
Roadside signs are used to display an advertising copy that endorses a particular product, service or brand to acquire visibility. It is known to be less costly and also cost-effective. Cost-effective meaning there is an increase in sales in your business while providing a good value from the money you paid to advertise your brand or product. Common roadside signs are retail store signs, wayfinding signs, LED and electric signs, and yard signs. It’s a good investment to build brand awareness using road side advertising.
Do you need to promote a certain product? Do you want your customers to know what’s new from your brand? Is there a particular event from your company and you would need to invite people to attend? Do you want to inform consumers about an upcoming sale or discounts? Renting roadside signs caters to the businesses’ temporary outdoor advertising needs. Businesses frequently promote new products, services, events, sales or discounts and these types of promotions can be categorized as timely announcements. Renting is suitable and a lot more affordable for these cases when you factor in all cost like graphic design and printing of the images.
What makes a good roadside sign? It’s important that you make sure that your roadside signs are not copy-heavy. If your ad has more than eight words and has unreadable font, then it’s something you have to change and really focus on. Keep it short and simple, understandable and readable. It should be easily read especially from the distance. There should be a balance between the images and texts. Passersby, drivers and commuters will have a hard time reading your message if your message is unclear or vague. Be direct. What are you selling? What’s new? What exactly are you promoting? What exact information would you like to convey? The key is to have a straight to the point messages on your advertisements.
Road side Sign
Take into consideration the ample time your target audiences have to read and see your message. Keep in mind that the more memorable your ad is, the more it can be retained into your audiences’ subconscious mind. Create eye-catching and interesting advertising signs and be consistent with how you want your advertisements to reflect the image of your brand. It’s the kind of consistency that will make consumers assume that a particular advertisement is most likely from your brand. Imagine how it will be beneficial if your ads would create a buzz over the internet because it was witty or funny. That is how you want your brand to be talked about because it will definitely help how people recognize your business.
Where you put your roadside signs plays a crucial role to its effectiveness and success as well. Why choose roadside signs? In TV commercials, people could easily switch to some other channel, in Radio commercials, people could change the frequency of their liking and in mail marketing, people could easily delete it or mark it as spam. Unlike roadside signs, it’s hard to be avoided. It will be displayed 24/7 meaning it can be seen by people from early birds to night owls without the commercial breaks. Also, one more good thing about roadside signs is it being able to be seen constantly because repetition increases the retainability of brand awareness. Most importantly, roadside signs are available for rent which are affordable and convenient to most businesses.