Are you new to portable sign advertising? Are you wondering about how much value a portable roadside sign can provide your company? Advertising with portable signs has never been easier.
This handy guide will tell you everything you need to know about why portable advertising signs are an incredibly effective advertising tool, and how you can begin to add portable road sign rentals to your marketing plan.
WHY ADVERTISE WITH PORTABLE SIGNS?
No matter which Canadian city you live in – Calgary, Edmonton, Winnipeg, St. Johns – it’s obvious that our country is growing more digital. But don’t let this fool you into thinking you need to reinvent the wheel when it comes to promoting your business.
At first glance, outdoor advertising like our portable rental signs might seem too traditional. Sure, they’re an older way of advertising, but just because new tools have been invented doesn’t mean they’ve managed to beat out this reliable media. Portable signs have managed to stick around a long time for good reason. Studies show that out-of-home advertising like our portable roadside signs can reach audiences and turn them into paying customers for less than it costs other media to reach the same number of people — but we’ll talk more about that later.
THE DIFFERENCE BETWEEN PORTABLE SIGNS AND OTHER MEDIA
First, let’s start with the obvious difference between portable signs and other forms of advertising: portable roadside signs and mini-billboards connect with your customers when they’re out and on the go, whereas online ads, video and TV commercials reach people while they’re at home. But home base isn’t the advantage you might think it to be. Studies show people are much more likely to make purchasing decisions when they’re out shopping, commuting, or exploring their communities.
People consider out of home advertising like portable sign rentals to be helpful resources, pointing them to the products and services they’re actively seeking or thinking about, whereas online ads and commercials tend to interrupt a pleasurable experience, forcing people to interact with the advertisement. When it comes to leaving a lasting impression, both have impact, but the former is viewed positively, while the latter most definitely isn’t.
Advertising with Portable Signs
Another important difference to point out is that portable signs are one of the most cost-effective advertising mediums. If you really want to cover the most ground with your marketing plan, pair portable sign advertising with another medium like online ads to create a recipe for success.
HIGH RETURN ON INVESTMENT
Saving money is key to making money, so no matter your goal – brand awareness, increasing sales, promoting new products or services – you’ll want to increase your return on investment without spending a large proportion of your budget on advertising.
Studies show that outdoor advertising like our custom-printed advertising road signs offer an incredible return. You can expect to make $2.80 for every $1 spent. Advertising with a portable sign rental will enable you to generate more revenue than any other advertising medium.
REACH MORE FOR LESS
Outdoor portable advertising signs allow you to reach more people for less. Research shows that outdoor advertising like portable signage and advertising sign rentals are much more affordable than social media advertising. According to the study, online ads can cost up to $17.50 per thousand impressions. In comparison, outdoor ads like portable signs can connect your business with a thousand people for a fraction of the cost — between $3 and $8.
WHAT ARE PORTABLE SIGNS?
Portable signs are temporary signs used to advertise along streets and roadways. To classify as a temporary sign, the advertisement must be not be permanently attached to a structure or the ground. Businesses and organizations rely on these temporary roadside signs to promote community events, sales, and promotions, as well as communicate key information like service updates, operation changes, and public safety advisories.
WHY MUST A SIGN BE PORTABLE?
Outdoor advertising signs are so effective they’ve become a popular choice for businesses and organizations seeking to advertise a product, service or event. No matter which Canadian city you visit, you’re guaranteed to see them as you drive around. For this reason, municipalities have regulations in place to limit the number of advertisements in any given area, control who is permitted to use them, and enforce various rules associated with their use.
While temporary sign bylaws differ from place to place, most city bylaws state that roadside advertisements must be temporary. Therefore, ensuring your next advertising sign is portable is crucial to your success.
RULES AND RESTRICITIONS
Once a permit is issued, the sign and its owner must comply with certain rules. These rules vary from city to city, but here is a sample selection of commonly included rules which need to be considered:
- the sign must not obstruct traffic control devices
- not pose a hazard or danger to vehicular or pedestrian traffic
- must not be placed within 30 metres of an intersection
- must be installed at least two metres from a curb or edge of any road
- must be temporary, not permanently affixed
- have a sign face no larger than three square metres
- must be placed at least 20 metres from another Mobile Community Sign
- cannot be installed on a prohibited road
- the message on the sign must align with The Canadian Code of Advertising Standards
Sign Guru is a leading sign rental company capable of suppling signage that is fully compliant with all rules and regulations in each of the cities we service. Our experienced and knowledgeable team thoroughly understands the nuances of each city bylaw and we aim to make life easier for you by managing all aspects of the sign administration process on your behalf.
HOW DO I APPLY FOR A PORTABLE SIGN PERMIT?
Most city bylaws state that only licensed companies can distribute portable signs. Therefore, it’s important to partner with a reliable sign rental company like Sign Guru when planning your next advertising campaign. We have years of experience working with municipal governments and their unique bylaws, and we are approved to distribute signs in the following cities:
Alberta
Manitoba
Newfoundland and Labrador
Saskatchewan
HOW TO ORDER A PORTABLE RENTAL SIGN
Each of our custom-printed, temporary portable sign rentals are lightweight, durable and affordable. We pride ourselves on providing quick, easy and reliable service. If you want to see what this cost-effective and impactful form of advertising can do for your business, contact a Sign Guru location near you. www.signguru.ca